For a while now, when listening to Sky I have heard the blog word mentioned from time to time.
Today I went to the Sky News home page to find blogging well and truly integrated into the overall techo-news thing alongside e-mail and SMS alerts and so on.
When I first started blogging Anchor Men at mainstream news channels never occurred to me as early adopters...Perhaps its just that I'm behind the times. Sky are not early adopters. Just adopter-adopters, like everyone else.
Blogging is mainstream now. It has flipped the present/absent bit - i.e. it is no longer news that such-and-such has a weblog. It is now news when such-and-such does *not* have a weblog.