Wednesday, September 20, 2006

Adverts? What adverts?

    "With DVRs, advertisers can no longer rely on simple models for calculating eyeball counts. How many TV's view the advertisements with no eyeballs at all? In other words, how many of those eyeballs have become mindless DVRs, recording the advertisements only so that the human being can fast forward right passed them?"Stay tuned. We will be right back after these.

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