Doesn't "in/on" the database sound so much nicer than "referenced from" the database?
What does it mean really for content to be "in" a database anyway? If the content in question is document-oriented content, like wordprocessor docs or web pages, "in" doesn't always mean, um, "in". Especially in so-called Enterprise Content Management Systems.
Tales of 'in' and 'on' in database management