Pulling the divil (sic) by the (long) tail

Bill pointed me to BBC backstage apropos my recent separating content from presentation soliloquy.

Interesting indeed.

Methinks an interesting metamorphosis gatherth momentum. He who hath e-content brand, hath better figure out a way of harnessing the creative potential of the the long tail. For truly I say onto you, he who hath not got a hold of the long tail hath a major problem brewing going forward as an e-content brand.