"Pinning down the terms/phrases we want to agree on is like nailing jellyfish to bicycles. It is difficult to do, provokes strong reactions and leads to some pretty surreal moments. Our putative shared understanding is like a flotilla of wine bottle corks, bobbing on the turbulent seas. Sometimes we see them clearly, other times they disappear from view. Who knows where they have moved to now?" -- In the Beginning was the Naming Convention
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