The end of the beginning, middle and end

"Consider this: to a search engine, words like 'beginning', 'middle' and 'end' have no relevance. Consider this: to a WIKI, all orderings of content are fair game. WIKIs positively thrive on breaking down pre-conceived notions of orderly progression from beginning to middle to end. Consider this: a personal weblog is like an essay without an end. The end is always moving, always co-located with the last entry on the weblog.

It seems that search engines, WIKIs and blogs are re-writing some fairly time-honored assumptions about written communication."

The end of the beginning, middle and end.