Give a link, take a link

"...On the Web however, it has historically been well nigh impossible to take links without giving some back. When you create a web page you cannot help but create a resource that others may in turn link to. ...
[...]
With all the hair pulling about viable business models on the Web, increased tension between community and commerce is inevitable. The days of "Give a link. Take a link." may be numbered. In years to come, we may look back on the birth of Rich Internet Applications as the moment when community finally had to give way to commerce: for good or ill. " --
Give a link, take a link